Idea Store

Adjaye Associates

An important redefinition of a municipal brief, the Whitechapel Idea Store is a rare thing, a popular, architecturally sophisticated civic building.


With its green and blue candy-stripe glass inspired by the canopies of the market stalls outside, the structure engages with the public realm.


A deep cantilevered canopy and an escalator snaking up the public façade embrace the street and create genuine exchange between the internal and external public realm.